Case Study

By collaborating with local businesses, the resort was able to promote the town and provide guests with additional activities and experiences. This strategy helped to boost the local economy and provided guests with a more immersive experience during their stay.

The resort optimized its online travel agency (OTA) listings and created engaging content to attract potential customers. The resort's OTA listings and website were updated with new photos and information.

The resort ran paid social media campaigns on Facebook to attract potential customers. The campaigns targeted people who were interested in eco-friendly resorts and beach vacations.

Blue Kay Eco Friendly Resort partnered with influencers on Instagram to showcase the resort's beauty and promote its sustainability initiatives. This strategy helped the resort reach a wider audience and attract potential customers.

The resort made it easier for customers to book their stay by providing multiple booking options such as Messenger, Direct, and WhatsApp. The resort also followed up with its customers regularly to ensure their satisfaction and to address any concerns they had.

The resort created an Instagram feed that was inspired by the colors of the ocean and nature. This strategy helped the resort stand out on Instagram and attract potential customers who were interested in eco-friendly resorts.

The resort offered individuals the opportunity to volunteer at the resort in exchange for free accommodation and meals. This strategy not only helped the resort to reduce its operating costs, but it also provided an opportunity for individuals to gain experience in the hospitality industry and to contribute to the resort's sustainability initiatives.

The resort started broadcasting live videos on Facebook every day showcasing the beautiful sunrise by the beach. This strategy not only helped the resort stay connected with its audience but also attracted new viewers. The resort had an average of 2000 daily viewers.